Malaysia won an international travel video award at the 41st annual Telly Awards, which honor video and television content.
The tourism Malaysia video, titled Discover Breathtaking Malaysia, won the Silver Award for Non-Broadcasting in the Travel / Tourism category 2020.
Tourism Malaysia Director-General Datuk Musa Yusof said he hoped that recognition would encourage Malaysians to explore the country once it is safe to travel back in the middle of Covid-19.
"This international recognition only serves to show that Malaysia has what it needs to improve its tourism sector again, hopefully soon," he said.
Musa added that Tourism Malaysia has the resources to appeal to urban and IT-savvy travelers.
"We are proud to showcase Malaysia 's beauty and what better way to do this in this climate than by using our digital assets and giving our global audience a glimpse of virtual experience," he said.
In a four-minute video, viewers are taken through the country's iconic attractions as well as hidden gems, along with suggestions for captions and hashtags on social media.
It tells the tale of a virtual journey through the nation's geological, cultural, and gastronomic adventures using a social media style template.
The video was selected from several entries reviewed by the New York-based Telly Awards Judging Council, comprising more than 200 executives from television networks, production companies, agencies, and video platforms worldwide.
Founded in 1979, the Telly Awards are an annual recognition that rewards promising work across a wide range of categories, including commercials, campaigns, and promotional videos, including tourism and travel.
The video was created in preparation for the Visit Malaysia Year 2020 which has since been canceled due to the Covid-19 pandemic.
Author: Shobana Manokaran
Go Malaysia
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